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上海迪斯尼项目中的知识产权风险及其应对
引用本文:张平,程艳.上海迪斯尼项目中的知识产权风险及其应对[J].重庆工商大学学报(自然科学版),2011(1).
作者姓名:张平  程艳
作者单位:北京大学法学院;
摘    要:上海迪斯尼乐园的发展前景很大程度上取决于知识产权的运营能力。能否用好、用活知识产权直接关系到迪斯尼项目的盈利能力以及对衍生产业的带动力度。在上海迪斯尼项目的谈判与筹备阶段,主要应考虑对迪斯尼知识产权的谈判成本和对价;在项目落成之后,则应关注的是自主知识产权的经营。

关 键 词:贸易保护  公共领域  版权产业  

The Intellectual Property Risks in Shanghai Disney Project and The Measures
ZHANG Ping,CHENG Yan.The Intellectual Property Risks in Shanghai Disney Project and The Measures[J].Journal of Chongqing Technology and Business University:Natural Science Edition,2011(1).
Authors:ZHANG Ping  CHENG Yan
Institution:ZHANG Ping,CHENG Yan(Law School,Peking University,Beijing 100871,China)
Abstract:The prospect of Shanghai Disneyland relies much on the operation of intellectual property rights.Whether intellectual property rights can be well and wisely used or not influences the profitability of the Disney Project and the driving power for other derivative businesses.In the stage of negotiation and preparation of Shanghai Disney project,the negotiation costs and consideration of Disney intellectual property rights should be priority,and after the project completes,the priority should be the operation ...
Keywords:trade protection  public area  copyright industry  
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