信息共享模式对M-R二级闭环供应链绩效的影响

分析了信息共享的存在与否对M-R闭环供应链绩效的影响.通过博弈论分别建立了无信息共享和存在信息共享时制造商和零售商的定价和利润模型;论证了在两种情况下产品回收率与产品定价、产品需求量、供应链成员利润和系统总利润之间的关系;对二种信息共享模型下的M-R闭环供应链绩效进行分析.研究表明制造商在存在信息共享时获得的利润要高于无信息共享时的利润,并且在信息共享时制造商除了获得供应链本身增加的利润外还会掠夺零售商一部分的利润.

The Effect of Information Sharing Modes on Performance of M-R Closed-Loop Supply Chain

In order to analyze the effect of information sharing modes on performance of M-R closed-loop supplies chain, firstly, the pricing and profit models were established by considering there is information sharing or not between manufacturers and retailers based on game theory. In addition, the relationship between product recovery and product pricing, product demand, profits of the members of the supply chain and system total profits in the two cases was demonstrated. Finally, performance analysis of the two kinds of information-sharing model on M-R closed-loop supply chain was conducted. The results shows that the manufacturer obtains more profits in the case of information sharing than that of no information sharing, and the manufacturer not only obtains the supply chain increasing profits but also the part of interests of the retailer.