| 休闲旅客出行选择行为潜类别分析 |
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| 引用本文： | 褚文君,张星臣,徐彬,王志美.休闲旅客出行选择行为潜类别分析[J].北京理工大学学报,2016,36(S2):173-176. |
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| 作者姓名： | 褚文君 张星臣 徐彬 王志美 |
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| 作者单位： | 北京交通大学 交通运输学院, 北京 100044;中国铁道科学研究院 运输及经济研究所, 北京 100081,北京交通大学 交通运输学院, 北京 100044,北京交通大学 交通运输学院, 北京 100044,北京交通大学 交通运输学院, 北京 100044 |
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| 基金项目： | 中国铁路总公司科技研究开发计划（2014X010-B） |
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| 摘 要： | 鉴于以往研究中对于异质性特点考虑的不足，引入潜类别分析理论对中国客运市场中休闲旅客的出行选择行为进行研究.设计了旅客出行选择的潜类别模型并给出了相应的拟合方法，在此基础上，组织开展了针对休闲旅客的大规模SP调查并对调查数据进行分析.通过MNL模型和MMNL模型的拟合验证了休闲客运市场中旅客出行选择行为异质性的存在，进而，通过潜类别模型的拟合将休闲客运市场进一步划分为3个细分市场，并从模型的标定结果出发，进一步明确了各个细分市场的偏好特点与组成特点.
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| 关 键 词： | 潜类别分析 休闲旅客 出行选择 陈述性偏好调查 |
| 收稿时间： | 2016/10/30 0:00:00 |
A Latent Class Approach for Analyzing Choice Behavior of Leisure Travelers |
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| CHU Wen-jun,ZHANG Xing-chen,XU Bin and WANG Zhi-mei.A Latent Class Approach for Analyzing Choice Behavior of Leisure Travelers[J].Journal of Beijing Institute of Technology(Natural Science Edition),2016,36(S2):173-176. |
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| Authors: | CHU Wen-jun ZHANG Xing-chen XU Bin and WANG Zhi-mei |
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| Institution: | School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, China;Transportation & Economics Research Institute, China Academy of Railway Sciences, Beijing 100081, China,School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, China,School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, China and School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, China |
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| Abstract: | In view of the ignorance of heterogeneity in previous studies, latent class analysis theory was introduced to research Chinese leisure travelers'' choice behavior. According to the basic theory of latent class analysis, alatent class model of travelers'' choice behavior was designed and corresponding fitting method was given.Then, a stated preference survey to leisure travelers was conducted and the survey data was further analyzed. MNL and MMNL models were first established, which indicated the heterogeneity of choice behavior among leisure travelers. Then, latent class analysiswas conducted, through which the leisure passenger transport market was proven consisting of three segmentations. And based on the results, the preference structure and constitution of each segmentation were also clear. |
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| Keywords: | latent class analysis leisure traveler choice behavior stated preference survey |
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