关于购物环境视觉诱目性的主观评价研究

对提高购物环境视觉诱目性的照明条件作了分析研究．使用了一系列语意差别量表对3种不同类型的商业空间进行了视觉环境的主观评价．实验中使用了15张彩色幻灯片，采用因子分析法对数据进行处理．结果显示，亮度分布、光色、造型立体感在购物环境视觉诱目性的主观评价中起着重要的作用．

Study on the Subjective of Evaluation Visual Attractiveness for Shopping Environment

This paper is concerned with the research of lighting condition for shopping environment so as to catch the customers' eyes. The authors use a series of semantic differential rating scales to evaluate the visual envirnment of three types of shops, i. e. supemiarkets, deparmnent stores, luxury fashion beutiques. The experiment was conducted in a room by means of 15 color slides. The data were analyzed by factors which play important roles in the subjective evaluation on the attrativeness of visual environment for shopping: brightness distribution, color of lighting, modeling and direction of light.