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供应链管理下批发价格依赖性的补偿策略理论
引用本文:陈修素,陈睿.供应链管理下批发价格依赖性的补偿策略理论[J].渝州大学学报(自然科学版),2012(1):19-23,29.
作者姓名:陈修素  陈睿
作者单位:[1]重庆工商大学电子商务及供应链系统重庆市重点实验室,重庆400067 [2]重庆工商大学数学与统计学院,重庆400067 [3]重庆大学电气工程学院,重庆400044
基金项目:重庆市教委科技资助项目(NO.KJ090732);重庆市自然科学基金资助项目(CQCSTC,2009BB3372).
摘    要:在文献1]中研究了供应链管理下批发价格依赖性的补偿策略理论,其中的推导和结论的具体表述不尽正确,给出了其结论的正确表述;在批发价格与产品的订购量相关且产品的市场需求量是随机变量的情况下,探讨了补偿策略受产品批发价格的定价机制的影响;获得了供应链管理下批发价格依赖性的补偿策略理论模型,并在产品的市场需求量服从均匀分布的情形下对理论模型进行了均衡分析和灵敏度分析;指出了产品订购量、补偿价格与产品需求、批发价格的内在关系,为企业决策提供了有益的分析方法。

关 键 词:供应链管理  补偿策略  均衡分析  批发价格

Compensation Strategy Theory for Wholesale Price Dependence under Supply Chain Management
CHEN Xiu-su,CHEN Rui.Compensation Strategy Theory for Wholesale Price Dependence under Supply Chain Management[J].Journal of Yuzhou University(Natural Sciences Edition),2012(1):19-23,29.
Authors:CHEN Xiu-su  CHEN Rui
Institution:1. Chongqing Municipal Key Laboratory for E-commerce and Supply Chain System, Chongqing Technology and Business University, Chongqing 400067, China ; 2. School of Mathematics and Statistics, Chongqing Technology and Business University, Chongqing 400067, China; 3. School of Electrical Engineering, Chongqing University, Chongqing 400044, China)
Abstract:Compensation strategy theory for wholesale price dependence under supply chain management was studied by He Ju, Zhou Jing and He Yong 1 ], but their real expression of deduction and conclusion was not completely correct. This paper gives a correct expression for their conclusion. Under the condition that wholesale price is related to purchase quantity of a product and the market demand quantity for the product is stochastic variable, compensation strategy theory model for wholesale price dependence under supply chain management is obtained through discussing compensation strategy influenced by pricing mechanism of wholesale price of a product, furthermore, equilibrium analysis and sensitivity analysis are conducted on this theoretical model under the condition that market demand quantity for the product follows homogeneous distribution, finally, the intrinsic relationship between purchase quantity of a product, compensation price and the product demand as well as wholesale price is pointed out. This paper provides helpful analysis method for enterprises to make decision.
Keywords:supply chain management  compensation strategy  equilibrium analysis  wholesale price
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