浅议地方特色食品的包装设计

我国因各个地方不同的自然环境、人文历史和风俗习惯等在历史发展过程中形成了众多各具特色的地方食品.这些地方特色食品在地方的旅游经济和地区形象中扮演着重要的角色.地方特色食品与地域文化有着不可分割的内在联系.在地方特色食品的包装设计中体现地域文化特征是非常重要的.挖掘地方食品包装的地域文化特征可以从包装设计运用的形象元素、包装色彩、包装材质以及组合包装四个方面来进行综合的考虑.

PACKAGING DESIGN OF LOCAL FEATURES FOOD

China has many local features Food.These food are playing very important role in the development of local tourist economy and the displaying of local image.There is the deep relationship between local features food and regional culture.So it is very important to embody regional characteristics in the packaging design of the foods.The packaging design of the local features food could be considered from four aspects including graphic element,color,material and combination packaging.