| GROUP-BUYING ONLINE AUCTION AND OPTIMAL INVENTORY POLICY IN UNCERTAIN MARKET |
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| 作者姓名： | Jian CHEN Yunhui LIU Xiping SONG
School of Economics and Management
Tsinghua University Beijing ] P.R. China |
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| 作者单位： | Jian CHEN Yunhui LIU Xiping SONG
School of Economics and Management
Tsinghua University，Beijing ]00084，P.R. China
Department of System Engineering and Engineering Management
The Chinese University of Hong Kong，Shatin，NT，Hong Kong，P.R China |
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| 基金项目： | This work was supported partly by the National Science Foundation of China (NSFC) under Grant No. 70231010, 70329001 and 70321001. |
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| 摘 要： | In this paper we consider a group-buying online auction (GBA) model for a monopolistic manufacturer selling novel products in the uncertain market. Firstly, we introduce the bidder's dominant strategy, after which we optimize the GBA price curve and the production volume together. Finally, we compare the GBA with the traditional posted pricing mechanism and find that the GBA is highly probable to be advantageous over the posted pricing mechanism in some appropriate market environments.
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| 关 键 词： | GBA 组购买力再线拍卖模型 不可测市场 需求不确定性 报纸经销人模型 电子商务 软件开发 |
| 收稿时间： | 30 June 2006 |
Group-buying online auction and optimal inventory policy in uncertain market |
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| Jian CHEN Yunhui LIU Xiping SONG
School of Economics and Management
Tsinghua University,Beijing ,P.R. China.GROUP-BUYING ONLINE AUCTION AND OPTIMAL INVENTORY POLICY IN UNCERTAIN MARKET[J].Journal of Systems Science and Systems Engineering,2004,13(2):202-218. |
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| Authors: | Jian Chen Yunhui Liu Xiping Song |
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| Institution: | 1. School of Economics and Management Tsinghua University, Beijing 100084, P.R. China
2. Department of System Engineering and Engineering Management The Chinese University of Hong Kong, Shatin, NT, Hong Kong, P.R China |
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| Abstract: | In this paper we consider a group-buying online auction (GBA) model for a monopolistic manufacturer selling novel products in the uncertain market. Firstly, we introduce the bidder's dominant strategy, after which we optimize the GBA price curve and the production volume together. Finally, we compare the GBA with the traditional posted pricing mechanism and find that the GBA is highly probable to be advantageous over the posted pricing mechanism in some appropriate market environments. |
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| Keywords: | Group-buying auction newsvendor model demand uncertainty |
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