| 基于客户细分的再制造价格歧视策略 |
| |
| 引用本文： | 但斌,丁雪峰.基于客户细分的再制造价格歧视策略[J].系统工程学报,2011,26(4). |
| |
| 作者姓名： | 但斌 丁雪峰 |
| |
| 作者单位： | 1. 重庆大学经济与工商管理学院重庆400044;
2. 重庆大学经济与工商管理学院重庆400044;三峡大学经济与管理学院,湖北宜昌443002 |
| |
| 基金项目： | 国家自然科学基金资助项目(70671011); 中央高校基本科研业务费资助项目(CDJSK11003,CDJXS11021114) |
| |
| 摘 要： | 在细分客户绿色偏好的基础上,研究了不同绿色消费者比例的多个市场再制造最优定价,研究发现在不同绿色消费者比例的市场中最优价格存在差异,这种价格歧视能够保证制造商获得比单一价格更高的利润；并分析了价格歧视策略适用的边界,然后根据这个边界条件,建议制造商在再制造成本较高时,实施再制造较高价策略,当消费者对再制造认可度较高时,实施再制造低价策略则可能更加有利,最后通过算例验证了上述的结论.
|
| 关 键 词： | 客户细分 再制造 绿色消费者 价格歧视 |
Price discrimination policy for remanufactured products based on customer segment |
| |
| DAN Bin,DING Xue-feng.Price discrimination policy for remanufactured products based on customer segment[J].Journal of Systems Engineering,2011,26(4). |
| |
| Authors: | DAN Bin DING Xue-feng |
| |
| Institution: | DAN Bin~1,DING Xue-feng~(1,2) (1.School of Economics and Business Administration,Chongqing University,Chongqing 400044,China,2.School of Economics and Management,China Three Gorges University,Yichang 443002,China) |
| |
| Abstract: | Based on green consumer's preference differing from primary consumer's preference,this paper studied the optimal pricing for the remanufactured products in multi-market under different green segment size.It found that the optimal prices varied with green segment size,the price discrimination policy can make the manufacturer get more profits than same-price policy.After that it analyzed the threshold of the price discrimination policy,and recommended manufacturers applying a high price strategy for remanufac... |
| |
| Keywords: | customer segmentation remanufacturing green consumer price discrimination |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
