互惠利他偏好下的供应链鲁棒协调策略

随着经济的快速发展,市场竞争日益激烈,使得供应链的运作受到众多不确定因素和决策者行为偏好的多重影响.本文在需求分布信息有限的环境下,利用鲁棒优化方法研究了互惠利他偏好下的供应链协调问题,给出了基于回购契约的鲁棒协调策略,并进行了数值分析.研究发现,虽然互惠利他偏好会对供应链成员的决策产生显著影响,且当偏好程度在一定范围内时,互惠利他偏好能提升供应链的整体绩效,但唯有基于回购契约的鲁棒协调策略能使供应链整体绩效达到最优.此外,鲁棒协调策略具有较强的稳健性,可以有效克服需求分布信息不足对供应链总利润的不良影响.

Robust coordination of supply chain with preference of reciprocity and altruism

With the rapid development of the economy and the increasingly fierce market competition, the operation of the supply chain has been influenced by many uncertain factors and behavioral preferences. The robust coordination of supply chain with reciprocity and altruism is studied via the robust optimization approach when the distribution of demand is limited. A robust coordination strategy based on buyback contract is presented, and the numerical analysis is carried out. It is found that although preference of reciprocity and altruism has a significant impact on the decision-making of supply chain members, and when the preference level is within a certain range, the preference of reciprocity and altruism can improve the overall performance of supply chain, only robust coordination strategy based on buy-back contract can optimize the overall performance of supply chain. In addition, the robust coordination strategy has strong robustness, which can effectively overcome the negative impact of insufficient information of demand distribution on the total profit of supply chain.