两类市场结构下企业生产方式选择决策

在当今产品日益多样化及交付期日益缩短的市场需求环境下,选择传统大量生产方式还是大规模定制生产方式来组织生产已成为大多数企业面临的迫切课题.针对此课题,分别构建了完全垄断与双寡头垄断两类市场结构下的企业利润模型,并运用子博弈精炼纳什均衡的有效求解方法--逆向归纳法,对完全垄断市场结构下大量生产方式决策和大规模定制生产方式决策、双寡头垄断市场结构下大量生产方式与大规模定制生产方式不同组合决策问题进行了系统分析与求解,得出了各种不同条件下的企业生产方式选择方案.研究成果为企业在两类市场结构下生产方式选择决策提供了理论与方法支持.

Decision making on production mode selection for manufacturing enterprises under two types of market structure

In the market demand characterized by increasingly diverse product variety and shorter delivery time,it has become an urgent issue for many manufacturing enterprises to decide whether to implement mass production or mass customization.The present paper proposed different profit models under two types of market structure of monopoly and duopoly.To solve these models,backward induction method was employed,which is evaluated as an effective approach in settling the subgame-perfect Nash equilibrium. Then,feasible plans for production mode selection with regard to different conditions were obtained through systematical analyses of selecting either mass production or mass customization under monopoly,and different combined decisions of mass production and mass customization under duopoly.The research results contribute to providing theory and method support for manufacturing enterprises to make decisions on production mode selection under two types of market structure of monopoly and duopoly.