隐私侵犯经历对网络用户自我披露的影响机制

网络用户的自我披露对以用户生成内容为业务基础的互联网企业具有战略意义.然而,隐私侵犯事件层出不穷.如何鼓励有隐私侵犯经历的用户持续披露个人信息对互联网企业至关重要.采用系统性随机分层抽样,结合代理理论和社会契约理论构建模型,研究了隐私侵犯经历对自我披露的作用机制.结果表明,隐私侵犯经历对自我披露意愿具有直接效应和间接效应:隐私侵犯经历与自我披露意愿之间存在强烈负向关系,并通过影响网络用户对隐私政策、隐私保护技术、行业自律和法律执行的有效性感知影响自我披露意愿.本研究阐明了隐私侵犯经历对自我披露的具体作用机制,为互联网企业鼓励有隐私侵犯经历的用户持续披露个人信息提供可操作性建议.

The mechanism of privacy invasion experience on internet users' self-disclosure

User's self-disclosure is of great importance to internet firms which relying on user-generated contents. However, privacy invasion incidents emerge endlessly. How to encourage users with privacy invasion experience to disclose personal information is crucial for internet firms. Drawing on agency theory and social contract theory, this paper developed a model to examine how privacy invasion experience influences self-disclosure intention. The model was empirically tested using systematic random stratification sampling strategy. Results show that privacy invasion experience exerts both direct and indirect effects on self-disclosure intention: Privacy invasion experience positively predicts self-disclosure, and perceived effectiveness of privacy policy, privacy protection technology, industry self-regulation, and law enforcement mediate the relationship between privacy invasion experience and self-disclosure intention. This paper enriched existing literature by clarifying the specific mechanisms of how privacy invasion experience influences self-disclosure intention. The results of this paper provided operable implications for service providers to encourage users with privacy invasion experience to disclosure personal information.