| 航空服务创新的元胞自动机竞争演化模拟 |
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| 引用本文： | 寇勇刚,吴桐水,朱金福.航空服务创新的元胞自动机竞争演化模拟[J].系统工程理论与实践,2011,31(6):1071-1076. |
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| 作者姓名： | 寇勇刚 吴桐水 朱金福 |
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| 作者单位： | 1. 南京航空航天大学 民航学院, 南京 210016;2. 中国民航大学 管理学院, 天津 300300 |
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| 基金项目： | 中国民用航空局民航科技项目 |
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| 摘 要： | 为研究航空公司服务创新在市场竞争中的作用,基于元胞自动机设计了航空服务创新竞争模型. 以深航2008年在深圳-北京航线上推 出服务创新为例,经过重复试验较好地模拟了在该航线上进行服务创新取得成功的竞争演化过 程.研究结果表明:初始接受服务创新的元胞数量、服务匹配度和品牌宣传效应度三个影响因素 都对演化的突变周期起正向影响作用,且三个因素对突变周期的正向作用随着取值的增大 而逐渐减弱.
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| 关 键 词： | 元胞自动机 航空公司 服务创新 竞争 演化 |
| 收稿时间： | 2009-11-18 |
Simulating of evolution for the aviation service innovation competition with cellular automata |
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| KOU Yong-gang,WU Tong-shui,ZHU Jin-fu.Simulating of evolution for the aviation service innovation competition with cellular automata[J].Systems Engineering —Theory & Practice,2011,31(6):1071-1076. |
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| Authors: | KOU Yong-gang WU Tong-shui ZHU Jin-fu |
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| Institution: | 1. College of Civil Aviation, Nanjing University of Aeronautics & Astronautics, Nanjing 210016, China;2. College of Economic & Management, Civil Aviation University of China, Tianjin 300300, China |
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| Abstract: | In order to research the role of airlines service innovation in the competition of the aviation market,the competition model of aviation service innovation is built up with cellular automata.Taken one of Shenzhen Airlines' Shenzhen to Beijing flight in 2008 as an example,satisfied result have acquired by repeated experiments of simulation to the innovational cabin service evolution during the competition.The research conclusion shows that there are three factors which include the initial data of cellular au... |
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| Keywords: | cellular automata airlines service innovation competition evolution |
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