退货再次销售的在线零售定价与订货联合决策

针对在线零售的季节性销售,销售末期和促销期商品,构建了退货再次销售的单周期库存模型,以销售利润最大化为目标,对商品定价和订货量进行联合决策.对于确定型问题给出解析解,对于需求服从均匀分布的随机型问题,分析得出最优解存在的条件并给出求解方法,算例分析表明,制定库存策略时考虑在销售期内再次出售退货,可以用更低定价获取更大利润,实现商家和消费者的"双赢".在商品价值高,退货率高以及退货量对定价敏感时,采用该策略的优势更明显.

Joint pricing and ordering decision based on resales of custom returns in online retailing

In this paper, we established the inventory model considering resales of custom returns for seasonal sales, sales of the last period or the promotional period. We addressed the simultaneous determination of price and order quantity to maximize the profit. We derived the analytic solution for the deterministic problem, and demonstrated the existence condition and algorithms of the optimal solution for the stochastic demand obeying uniform distribution. The results show that online retailers could gain more profits when they develop inventory strategy considering resales of returns, and customers could also buy products at lower price. The advantages of using this strategy are more obvious when the product value is high, the amount of returns is large or return ratio is sensitive to price.