平台生态系统价值共创的研究述评

数字经济和共享经济背景下,平台模式成为理论界和实践界关注的焦点.平台生态系统价值共创区别于一般的价值共创活动,是由平台企业主导,生态系统各利益相关者通过竞合互动和资源整合而共同创造价值的动态过程.平台生态系统价值共创研究呈现多学科交叉融合的特点,现有研究缺乏从理论逻辑、研究重点到发展趋势的系统性回顾.本文首先对平台生态系统价值共创的内涵和特征进行界定,对关键因素和过程机制进行阐述;在此基础上,按照平台生态系统竞合关系、平台生态系统协调治理、平台商业模式创新三个主题对现有研究进行述评;最后,结合平台生态系统动态化、网络化特征、不确定环境和数字化背景提出未来可能的研究方向.

A review of value co-creation in platform ecosystems

Under the background of digital economy and sharing economy,the platform model has received the attention of academia and practice.Value co-creation in platform ecosystems is different from value co-creation in general organization.It is a dynamic process led by platform leaders,and various stakeholders create value through resource integration and interaction.The research shows the characteristics of interdisciplinary integration,and there have few systematic literature reviews from theoretical grounding to research agenda and emerging trends.This article first defines the connotation and characteristics of value co-creation in platform ecosystems,expounds the key factors and process mechanism.On this basis,focusing on existing research in three aspects,including the co-opetition relationship,platform governance,and business model innovation.In addition,combining complex characteristics of platform ecosystems,uncertain environment and digital background,the future research directions as well as possible research questions are discussed.