| 6P营销理论在发电企业营销策略中的应用分析 |
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| 引用本文： | 胡严炳.6P营销理论在发电企业营销策略中的应用分析[J].科学之友,2009(10):136-137. |
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| 作者姓名： | 胡严炳 |
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| 作者单位： | 大唐太原第二热电厂; |
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| 摘 要： | 文章主要通过对发电侧市场的分析，运用“6P”市场营销理论，对发电企业的营销策略进行分析探讨，期望能对发电企业在应对日趋激烈的电力市场竞争中有所启发和帮助。
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| 关 键 词： | 发电企业 营销 策略 |
6P Marketing Theory Applied Analysis in Electricity Enterprise Marketing Strategy |
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| Hu Yanbing.6P Marketing Theory Applied Analysis in Electricity Enterprise Marketing Strategy[J].Friend of Science Amateurs,2009(10):136-137. |
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| Authors: | Hu Yanbing |
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| Abstract: | This article mainly through to electricity market analysis, application of ＂6P＂ market marketing theory, discussion the electricity enterprise＇s marketing strategy, the expectation the intense electric power market competition to the electricity enterprise to have the inspiration and the help day by day. |
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| Keywords: | electricity enterprise marketing strategy |
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