加强管理 实现绿色营销

绿色营销是在绿色消费观念驱动下产生的,企业以环境保护理念作为其经营哲学理念,以其绿色文化为其价值观念,以消费者的绿色消费为出发点,力求满足消费者绿色消费需求的营销策略、实现企业目标,充分关注自然生态平衡,通过一系列理性化的营销手段来满足消费者以及社会生态环境发展的需要,实现可持续发展的过程。

Strengthens the Management to Realize the Green Marketing

The green marketing is produces under the green expense idea actuation,the enterprise takes its management philosophy idea by the environmental protection idea,take its green culture as its value idea,take consumer's green expense as the starting point,makes every effort to satisfy the consumer green consumer demand the marketing strategy,to achieve the business goal,the full attention balance of nature,satisfies the consumer as well as the society ecological environment need to develop through a series of ...