| 新传媒时代下广电企业集团发展模式浅析 |
| |
| 引用本文： | 张晓波.新传媒时代下广电企业集团发展模式浅析[J].科学之友,2011(21). |
| |
| 作者姓名： | 张晓波 |
| |
| 作者单位： | 运城广播电视台; |
| |
| 摘 要： | 面对以互联网和手机为主的第四代新媒体的竞争,在我国文化产业改革的政策支持之下,作为传统传媒产业的广电企业集团来说,既有着发展的紧迫性,又有着前所未有的发展机遇。广电企业集团与数字化终端和移动网络的融合,实现内容生产、制度组建、市场化运作的多元化发展已经成为广电企业集团产业发展的必然选择。
|
| 关 键 词： | 新媒体 多元化发展模式 政策机遇 融合 |
New media age radio and television enterprise group development model analysed |
| |
| Zhang Xiaobo.New media age radio and television enterprise group development model analysed[J].Friend of Science Amateurs,2011(21). |
| |
| Authors: | Zhang Xiaobo |
| |
| Institution: | Zhang Xiaobo |
| |
| Abstract: | The face to the Internet and mobile phones mainly of the fourth generation of new media competition,in the reform of our cultural industry policy support under,as traditional media industry cable enterprise group,it has both the urgency of the development,again have the unprecedented opportunities for development.Radio and television enterprise group and the digital terminals and mobile network integration,realize the content production,system organized,and the diversity of market operation development has ... |
| |
| Keywords: | new media Diversified development mode Policy opportunities fusion |
| 本文献已被 CNKI 等数据库收录！ |
|
