| 团购行为模式及发展策略 |
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| 引用本文： | 尹琪. 团购行为模式及发展策略[J]. 浙江万里学院学报, 2009, 22(6): 42-45,65 |
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| 作者姓名： | 尹琪 |
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| 作者单位： | 浙江万里学院,浙江宁波,315100 |
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| 摘 要： | 文章对团购产生的原因与背景及团购参与各方的行为模式进行了深入分析,认为团购的产生和发展有其必然性,而制约团购发展的问题可归结为消费者逃遁、经营者犹犹豫豫和组织者机会主义行事等三个主要因素,需要从提高消费者和经营者的参与信心、建立消费者和经营者的约束与保护机制、建立具有长期稳定的参与者关系的团购模式等方面采取措施进行解决。
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| 关 键 词： | 团购 消费者无知 行为模式 动机 消费者联合 |
The Research of Group-purchasing Behavior Mode and Development Strategies |
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| YIN Qi. The Research of Group-purchasing Behavior Mode and Development Strategies[J]. Journal of Zhejiang Wanli University, 2009, 22(6): 42-45,65 |
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| Authors: | YIN Qi |
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| Affiliation: | YIN Qi (Zhejiang Wanli University, Ningbo Zhejiang 315100) |
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| Abstract: | By studying the reasons and background of group-purchasing and the behavior of the group members, the thesis considers that the emergence and development of group-purchasing is reasonable. And it sums up the reasons hindered the development of group-purchasing are the deserting of customers, the hesitation of the managers and the opportunism of the organizers. The hindrances can be removed by building the confidence of the participants, the protection mechanism and a long-term stable grouppurchasing mode. |
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| Keywords: | group-purchasing customer-ignorance behavior mode motivation customer union |
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