| 论国内服装企业树立企业形象的必要性 |
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| 引用本文： | 张梅.论国内服装企业树立企业形象的必要性[J].西安工程科技学院学报,1999(1). |
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| 作者姓名： | 张梅 |
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| 作者单位： | 吉林省长春市解放军农牧大学军需教研室 |
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| 摘 要： | 目前市场国际化趋势不断扩大，随着国外先进经营理念和竞争技巧的引进，国内服装企业开始重视自身的企业形象．本文通过对服装企业所处的内外环境以及服装业的发展趋势的分析，提出面临发展、改革与竞争的服装企业希求在未来的市场竞争中脱颖而出，立于不败之地，必须树立企业形象．
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| 关 键 词： | 企业形象 服装企业 市场竞争 |
The Necessity of Molding Corporate ldentity of Chinese Fashion Enterprises |
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| Zhang Mei.The Necessity of Molding Corporate ldentity of Chinese Fashion Enterprises[J].Journal of Xi an University of Engineering Science and Technology,1999(1). |
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| Authors: | Zhang Mei |
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| Abstract: | The Chinese fashion enterprises are developing along the international market direction.With the advanced foreign managing ideas and competitive techniques having been introduced,Chinese fashion enterprises are now attaching importance to the Corporate Identity.By analyzing the enviroments and the developing tendency of Chinese enterprises,we consider that molding excellent Corproate Identity,creating international famous brands are surely the most important problems. |
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| Keywords: | Corporate Identity fashion enterprises market competition |
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