| 企业生态营销指标体系的构建及评估 |
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| 引用本文： | 田铭,刘凌霄.企业生态营销指标体系的构建及评估[J].南阳理工学院学报,2013(5):25-28. |
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| 作者姓名： | 田铭 刘凌霄 |
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| 作者单位： | 吉首大学商学院,湖南吉首416800 |
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| 基金项目： | 国家社科基金（12BJY027）; 教育部人文社科项目（11YJA790114） |
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| 摘 要： | 企业生态营销是以普通营销为基础,重点把消费需求与企业利益及环保利益三者有机统一起来的营销方式。其绩效可以通过构建生态营销指标体系加以评估,从而发现企业生态营销活动存在的主要问题,为企业改进和提高营销业绩、实现规范管理提供参考。
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| 关 键 词： | 生态营销 指标体系 评估 |
CONSTRUCTION OF ENTERPRISE＇ S ECO-MARKETING SYSTEM AND EVALUATION |
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| TIAN Ming,LIU Ling-xiao.CONSTRUCTION OF ENTERPRISE＇ S ECO-MARKETING SYSTEM AND EVALUATION[J].Journal of Nanyang Institute of Technology,2013(5):25-28. |
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| Authors: | TIAN Ming LIU Ling-xiao |
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| Institution: | ( Business School of Jishou University, Jishou 416800, China) |
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| Abstract: | Based on common marketing,Eco-marketing is a way of marketing focused on uniting consumer demand with business inter- ests and environmental interests. Its performance can be evaluated by constructing index system of eco-marketing, in which the main problems of eco-marketing activities of enterprises can be found to improve and increase marketing performance, and to make reference to achieving Standardized management. |
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| Keywords: | eco-marketing system index system evaluation |
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