| 一种改进的供电企业客户价值综合评价算法 |
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| 引用本文： | 王彦辉,王敬敏,张岩峰.一种改进的供电企业客户价值综合评价算法[J].广西师范大学学报(自然科学版),2006,24(4):5-8. |
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| 作者姓名： | 王彦辉 王敬敏 张岩峰 |
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| 作者单位： | 1. 华北电力大学,工商管理学院,河北,保定,071003
2. 河北农业大学,经济贸易学院,河北,保定,071003 |
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| 基金项目： | Plan of Science Technology Research and Development in Heibei Province (054472261D) |
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| 摘 要： | 针对供电企业用电客户,从客户价值的内涵界定入手,基于对现有分析评价方法的研究,提出了供电企业客户价值评价指标体系,建立了客户价值综合评价模型。模型对传统的灰色关联法进行改进,采用层次分析法给指标赋权,使指标权重更科学合理。通过邢台供电分公司用电客户的实例证明了模型的有效性。
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| 关 键 词： | 客户关系管理 客户价值 层次分析法 灰色关联分析 |
| 文章编号： | 1001-6600（2006）04-0005-04 |
| 收稿时间： | 2006-05-31 |
| 修稿时间： | 2006年5月31日 |
Improved Algorithm of Customer Value Comprehensive Evaluation for Power Supply Enterprises |
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| WANG Yan-hui,WANG Jing-min,ZHANG Yan-feng.Improved Algorithm of Customer Value Comprehensive Evaluation for Power Supply Enterprises[J].Journal of Guangxi Normal University(Natural Science Edition),2006,24(4):5-8. |
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| Authors: | WANG Yan-hui WANG Jing-min ZHANG Yan-feng |
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| Institution: | 1. School of Business and Administration,North China Electric Power University,Baoding 071003,China; 2. College of Economics and Trade,Agricultural University of Hebei,Baoding 071003,China |
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| Abstract: | This paper first defines the concept of customer value,then set up customer value index system and comprehensive evaluation model power supply enterprises.The model adopts the analytic hierarchy process method to determine the weight of each index,and appraises the customer value by gray relational analysis method.The validity of the models is proved with practical example of Xingtai power supply subsidiary. |
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| Keywords: | customer relationship management customer value analytic hierarchy process method grey relational analysis |
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