试论如何保护企业品牌

在当代以质量为中心的产品竞争中，高品质、高档次、高附加值、高技术含量的产品，特别是名牌产品已成为竞争取胜的法宝。由于我国对于品牌的推广还处于摸索阶段，而国外企业已经向我们展示了其品牌战略的娴熟技巧，许多企业在刚刚建立了自己的品牌后就被强大的国外企业所击溃。面对激烈的品牌竞争和国际名牌的冲击，中国企业急需增强名牌意识，制定名牌战略，把树立名牌产品视为企业争夺市场和生存发展的重要因素。

How to Protect the Brand of Enterprise

Nowadays,quality is of vital importance in product competition,products containing high quality,high level,high extra charge and high technology,especially the famous brand products are becoming the talisman for winning the competition.Our country is still in the exploring stage of extending the trademark while foreign businesses have shown us the consummate skill of their trademark strategy.So many domestic companies were defeated by the foreign businesses as soon as they built up their trademark.Facing the keen competition of trademark and international famous brand,the domestic companies should regard the establishment of the famous brand as the foundation of the scramble for market,existence and development.