| "城市营销战略"的内涵与要素分析——以新余市为例 |
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| 引用本文： | 胡小武,王智强."城市营销战略"的内涵与要素分析——以新余市为例[J].新余高专学报,2007,12(5):8-10. |
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| 作者姓名： | 胡小武 王智强 |
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| 作者单位： | 1. 南京大学,社会学系,南京,210093
2. 中共新余市委党校,行政处,江西,新余,338000 |
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| 摘 要： | 城市营销作为城市化与城市竞争时代的重要战略内容，越来越获取了现实的应用价值。以新余市的城市营销为例，阐述了城市营销战略的基本内涵，从营销主体、客体、载体、渠道、策略等方面做了具体分析。
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| 关 键 词： | 城市营销 战略 社会营销 全员营销 |
| 文章编号： | 1008-6765（2007）05-0008-03 |
| 修稿时间： | 2007-08-23 |
Analysis of the contents and major elements of "city marketing strategy"——taking Xinyu City as an example |
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| HU Xiao-wu,WANG Zhi-qiang.Analysis of the contents and major elements of "city marketing strategy"——taking Xinyu City as an example[J].Journal of XinYu College,2007,12(5):8-10. |
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| Authors: | HU Xiao-wu WANG Zhi-qiang |
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| Institution: | 1. Nanjing University, Nanjing 210093 China; 2.Parly School Of Chinese Communist Party Committee Of Xinyu City Xinyu 338000 China |
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| Abstract: | City marketing is an increasingly important strategy in the background of urhanization and urban competition era. It has been widely ulilized in the city development area. This paper has made some analysis on the theory, contents, and strategic principles of city marketing. Then it also takes Xinyu city as an example nf the city marketing strategy, coming up with some suggestions and ideas as well. |
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| Keywords: | city marketing strategy social marketing all-Ineinher marketing |
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