内部营销:人力资源管理的新实践

内部营销主要内涵是把员工当顾客,重视、激励员工,进而促进跨部门的整合,减少变革上的障碍,组织内部营销与员工工作满足、组织承诺、顾客导向、组织绩效等均有显著相关系性,该管理哲学近年来受到企业经营管理者的重视,在人力资源成为企业最重要资源的今天,内部营销与人力资源管理的互动过程,既为人力资源管理创造了新的实践领域,又在人力资源管理实践过程中,提升了内部营销的绩效,实现组织目标。

Internal Marketing:New Practice of Human Resource Management

Organizational internal marketing views employees as customers,values them and motivates them.Furthermore,it increases the cross-functional integration and reduces the resistance to change.It is found that organizational internal marketing has the positive relationship with job satisfaction,organizational commitment,customer orientation,and organizational performance.Besides,it has a negative relationship with employee's turnover intention.Human resource management becomes more important than ever.Interactive process linking internal marketing to human resources management,not only create a new practice areas for human resources management,but enhance the performance of the internal marketing to achieve organizational goals in the course of human resources practice.