社会化媒体时代的政务公开——政务微博运营策略探讨

互联网从门户时代进入了社会化媒体时代，这一变革对于政府信息传播也带来了重大影响，微博这一最具代表性的社会化媒体日益成为政府信息传播的重要渠道。利用社会化媒体进行政务公开，与民众有效沟通，化解突出性公共危机，增强政府公信力，是当前政府信息传播的必然趋势。

Strategy for Publicizing Micro - blog in the Government Issue through Time of Social Media

The Internet has changed from a portal age effect on the broadcasting of government information for has become an important media. The trend for broad to an age of socialized media, which brings a great mcro -blog, the representative social media, which casfing ernment affairs, communicate with the mass, solve the public belief from the public. government in formation is to publicize the govemergency so that the govern ment will gain the