| 浅析宁波老年旅游市场开发 |
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| 引用本文： | 丁春文. 浅析宁波老年旅游市场开发[J]. 浙江万里学院学报, 2009, 22(4): 64-67,103 |
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| 作者姓名： | 丁春文 |
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| 作者单位： | 浙江工商职业技术学院,浙江,宁波,315012 |
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| 摘 要： | 随着人口老龄化的不断增加，老年旅游市场逐渐成为旅游市场中潜力巨大的市场之一。宁波人口老龄化率高，老年人口健康状况良好，经济较为宽裕，外出旅游欲望强烈。宁波旅行社应根据宁波老年旅游市场的特点，开发针对性旅游产品，从这一市场中挖掘更大的商机。
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| 关 键 词： | 宁波 老年旅游 旅游市场 市场开发 |
On Tourist Market Development for the Seniors of Ningbo |
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| DING Chun-wen. On Tourist Market Development for the Seniors of Ningbo[J]. Journal of Zhejiang Wanli University, 2009, 22(4): 64-67,103 |
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| Authors: | DING Chun-wen |
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| Affiliation: | DING Chun-wen (Zhejiang Business Technology Institue, Ningbo Zhejiang 315012) |
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| Abstract: | With the increasing of aged population, the tourist market for the aged is one of the most potential markets. In Ningbo, the aged accounts for a large portion in it＇s population. The aged are healthy, living a well-off life and they have a very strong impulse to travel. The travel agencies in Ningbo are expected to develop some tourist products for the aged and grasp the good chance to make a profit. |
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| Keywords: | Ningbo tourism for the aged tourist market market development |
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