| 旅游目的地营销系统的竞争优势 |
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| 引用本文： | 刘绍华.旅游目的地营销系统的竞争优势[J].哈尔滨师范大学自然科学学报,2004,20(3):107-112. |
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| 作者姓名： | 刘绍华 |
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| 作者单位： | 河北师范大学 |
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| 摘 要： | 本文对旅游目的地营销系统的概念和在我国的初步发展作了简要的介绍，随后详细分析了其可能为目的地旅游带来的现实的和潜在的整体竞争优势．认为目的地营销系统在现实的实际应用中已经具备了虚拟市场集聚、整体形象宣传、网络资源共享，进一步分析认为其将在目的地旅游业动态合作网络、区域创新网络的形成上体现其竞争优势．
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| 关 键 词： | 目的地营销系统 目的地形象 网络 竞争优势 |
| 修稿时间： | 2004年2月27日 |
A DISCUSSION ON THE COMPETITIVE ADVANTAGES OF TOURISM DESTINATION MARKETING SYSTEM |
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| Liu Shaohua.A DISCUSSION ON THE COMPETITIVE ADVANTAGES OF TOURISM DESTINATION MARKETING SYSTEM[J].Natural Science Journal of Harbin Normal University,2004,20(3):107-112. |
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| Authors: | Liu Shaohua |
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| Institution: | Hebei Normal University |
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| Abstract: | This article simply introduces the concept of Tourism Destination Marketing System and its development in China, and then analyzes the whole competitive advantages for the tourism destination in detail. It considers that Destination Marketing System in China already has competitive advantages in these aspects of Virtual Market agglomeration, Destination Image and sharing network resource. Through further analyzing, it is found that DMS can also exhibit its competitive advantage in dynamic collaboration network and regional tourism innovation network. |
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| Keywords: | Destination marketing system Destination image Network Competitive advantages |
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