中小型服装企业电子商务网站模式的思考

叙述了企业建设电子商务网站需考虑的因素，阐述了中小型服装企业独立建设电子商务网站时所受的限制，提出了依托成熟的行业电子商务平台或中小企业建设联合网站的建议，论述了依托成熟的行业网站或中小企业建设联合网站的优势以及此类网站的建设原则、需注意的问题，最后给以详细的案例分析。

Suggestions of Web-site Model for Middle and Small Apparel Enterprises

The thesis describes the factors that enterprises need to take into account when building E-commerce web-sites and the disadvantageous aspects when middle or small-scaled apparel enterprises build web-sites by themselves. The suggestion that those middle and small apparel enterprises should use mature industrial E-commerce web-sites or build united web-site by themselves together is brought out, and their advantages, principles and problems needing paid attention to in these kinds of web-sites are described. At last one excellent example is analyzed in detail.