| 煤炭营销文化初探 |
| |
| 引用本文： | 侯玉春.煤炭营销文化初探[J].太原科技,2006(10):52-53. |
| |
| 作者姓名： | 侯玉春 |
| |
| 作者单位： | 山西晋城无烟煤矿业集团有限责任公司运销处,山西,晋城,048006 |
| |
| 摘 要： | 对营销文化的定义、意义、特点等进行了阐述。鼓励煤炭产品实现文化营销，达到提高营销工作品位，增强销售人员力量，突出产品个性和特性，创造知名工业品牌，增强企业核心竞争力的目的。
|
| 关 键 词： | 企业营销 营销文化 营销人员 |
| 文章编号： | 1006-4877(2006)10-0052-02 |
| 修稿时间： | 2006年8月17日 |
Probe into the Future Coal Market Culture |
| |
| Hou Yuchun.Probe into the Future Coal Market Culture[J].Taiyuan Science and Technology,2006(10):52-53. |
| |
| Authors: | Hou Yuchun |
| |
| Abstract: | This paper expounds the definition, meaning, feature etc.of market culture. It also encourages coal product to carry out cultural marketing, finally reach the goal of promoting market work taste, enhance vendition personal force, pops out characteristic and feature of the products, so as to create famous industry brands, strengthen enterprise competition ability. |
| |
| Keywords: | market culture cultural market feature create carry out |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
