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A mixture likelihood approach for generalized linear models
Authors:Michel Wedel  Wayne S DeSarbo
Institution:(1) Department of Business Administration and Management Science, Faculty of Economics, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands;(2) University of Michigan, Michigan, USA
Abstract:A mixture model approach is developed that simultaneously estimates the posterior membership probabilities of observations to a number of unobservable groups or latent classes, and the parameters of a generalized linear model which relates the observations, distributed according to some member of the exponential family, to a set of specified covariates within each Class. We demonstrate how this approach handles many of the existing latent class regression procedures as special cases, as well as a host of other parametric specifications in the exponential family heretofore not mentioned in the latent class literature. As such we generalize the McCullagh and Nelder approach to a latent class framework. The parameters are estimated using maximum likelihood, and an EM algorithm for estimation is provided. A Monte Carlo study of the performance of the algorithm for several distributions is provided, and the model is illustrated in two empirical applications.
Keywords:Mixture models  Generalized linear models  EM algorithm  Maximum likelihood estimation
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