| 试从西方修辞学的角度分析广告文本 |
| |
| 引用本文： | 陈莉红.试从西方修辞学的角度分析广告文本[J].龙岩学院学报,2007,25(1):87-89. |
| |
| 作者姓名： | 陈莉红 |
| |
| 作者单位： | 漳州师范学院外语系,福建漳州,363000 |
| |
| 摘 要： | 许多学者曾从语义学、语用学等不同角度对广告文本进行研究.本文试从西方修辞学的角度对广告文本进行分析.分析表明,发布广告是一种修辞活动,涉及广告制作者的修辞目的(即制作意图),修辞方式(即制作方式)和受众(即广告阅读者)的效应等复杂因素,同时也表明了西方修辞学理论在广告设计中的启示作用.
|
| 关 键 词： | 修辞学 广告文本 修辞形势 修辞活动 |
| 文章编号： | 1673-4629(2007)01-0087-03 |
| 修稿时间： | 2006年8月25日 |
An Analysis of Advertising Texts from Western Rhetorical Perspective |
| |
| CHEN Li-hong.An Analysis of Advertising Texts from Western Rhetorical Perspective[J].Journal of Longyan Univercity,2007,25(1):87-89. |
| |
| Authors: | CHEN Li-hong |
| |
| Institution: | CHEN Li-hong |
| |
| Abstract: | Advertising texts have been studied from various perspectives such as semantics and pragmatics.The present paper intends to make a rhetorical analysis of advertising texts.It suggests that making an advertisement is a rhetorical act,involving such factors as the rhetorical intent,rhetorical resources and the response of the audience.It also indicates that the western rhetorical theory is conducive to the advertisement. |
| |
| Keywords: | rhetoric advertising texts rhetorical situation rhetorical act |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
