| 通过促销提升品牌资产的探讨 |
| |
| 引用本文： | 吴宇花.通过促销提升品牌资产的探讨[J].科技情报开发与经济,2009,19(18):130-131. |
| |
| 作者姓名： | 吴宇花 |
| |
| 作者单位： | 太原技师学院(太原市高级技工学校)山西太原,030021 |
| |
| 摘 要： | 阐述了产品和品牌的差异以及品牌资产的重要性,从品牌体验的各个领域分析了如何通过消费者促销活动提升品牌资产.
|
| 关 键 词： | 促销 品牌 品牌资产 品牌体验 |
Probe into Enhancing the Brand Assets through Sales Promotion |
| |
| WU Yu-hua.Probe into Enhancing the Brand Assets through Sales Promotion[J].Sci-Tech Information Development & Economy,2009,19(18):130-131. |
| |
| Authors: | WU Yu-hua |
| |
| Abstract: | This paper expounds the differences between the product and the brand and the importance of the brand assets, and from all fields of the brand experience, analyzes how to enhance the brand assets through sales promotion. |
| |
| Keywords: | sales promotion brand brand assets brand experience |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
