我国证券公司收入结构特点与发展策略

指出了我国证券公司存在传统投行业务收入所占比例较高、新兴投行业务收入所占比例较低的收入结构特点,使证券公司陷于低水平竞争,制约了新兴投行业务的发展.提出了新形势下的发展策略:提升研究实力,拓展新兴投行业务,诚信经营、树立品牌,逐渐成为兼顾传统与现代投行业务的综合性、创新类证券公司.

Developing Strategies of Chinese Security Companies Based on Income Structure Features

This paper points out the existing income structure features of Chinese security companies:high proportion of traditional services and low proportion of modern services,which gained complaints on dragging in low level of competition.It proposes a strategy in the new era of Chinese security companies:enhancing the analyzing capacity of security companies,developing modern services of investment banks,establishing the brand and prestige of security companies through honest operation,and gradually become integrated security companies with traditional and modern services.