湘西红色旅游开发的影响因素与具体路径

结合扎根理论和多案例分析,借助NVivo11.0质性分析软件,以永顺塔卧、花垣十八洞和桑植洪家关三地为例,构建出湘西红色旅游开发影响因素的结构维度和内容体系.研究结果表明,湘西红色旅游开发影响因素主要包括基础条件、运营模式和开发环境,产业融合对运营模式具有重要的调节作用.因此,湘西红色旅游开发可从“抓住发展机遇,适应市场需求变化”“改善基础条件,夯实红色旅游开发根基”“加强产业融合互动,创新运营模式”“鼓励农户参与,提升红色旅游开发质量”这几个方面进行.

Influenctial Factors and Specific Path for Red Tourism Development in Western Hunan

Combined with grounded theory and multi case analysis, using NVivo 11.0 qualitative analysis software, taking YongshunTawo, Huayuanshibadong and Sangzhihongjiaguan as examples, this paper constructs the structural dimension and content system of influenctial factors of red tourism development in Western Hunan. The results show that the influenctial factors mainly include basic conditions, operation mode and development environment, and industrial integration plays an important role in regulating operation mode. Therefore, the development of red tourism in Western Hunan can be carried out from "seizing the development opportunity, adapting to the change of market demand", "improving the basic conditions, consolidating the foundation of red tourism development", "strengthening the industrial integration and interaction, innovating the operation mode", "encouraging the participation of farmers, improving the quality of red tourism development".