基于多智能体的网游产品扩散特性

根据对网游产品的采用状况将整个人群划分为三类,分析这三类人群之间交互情况,基于人群关系网络的小世界特性视角,探讨了网游产品扩散问题,进一步建立了一个基于临近关系网络的网游扩散多智能体模型,通过多次仿真实验及参数的敏感性分析,结果表明:广告效应及积极口碑效应对产品扩散起推动作用,消极口碑效应阻碍网游产品扩散;消费者的负面情绪既阻碍了网游产品的扩散,又使得大量重复购买行为产生;网游产品的创新及积极口碑的传播能够保持市场稳定:网游运营企业在网游扩散的不同阶段需要制定相应的管理策略来应对网游扩散中的各种问题.

Net game diffusion characteristics based on multi-agent

Net game is developing as the development of internet.New product diffusion is researched mainly on tangible product,and net game is a virtual product and its diffusion has its own characteristics. Based on the state of adoption,all the populations can be divided into three categories.By the analysis of interactions between the three categories and from the view of small world effect of relation networks, it is analyzed the net game diffusion process and a multi-agent simulation model is established based o...