| 广告传播与意识形态 |
| |
| 引用本文： | 叶青.广告传播与意识形态[J].孝感师专学报,2008(2):64-66. |
| |
| 作者姓名： | 叶青 |
| |
| 作者单位： | 孝感学院美术系,湖北孝感432000 |
| |
| 摘 要： | 广告是人类传达思想、传达信息的重要手段之一。广告反映社会意识形态，是社会意识形态的一面镜子。意识形态是构成广告传播时代精神意蕴的重要因素；是形成广告传播民族个性的主要依据；意识形态制约着广告文化的传达。
|
| 关 键 词： | 广告传播 意识形态 民族性 广告文化 |
Advertising and Ideology |
| |
| Ye Qing.Advertising and Ideology[J].Journal of Xiaogan University,2008(2):64-66. |
| |
| Authors: | Ye Qing |
| |
| Institution: | Ye Qing(Department of Fine Arts,Xiaogan University,Xiaogan,Hubei 432000, China) |
| |
| Abstract: | Ad is one of the important ways for human to communicate thoughts and convey information. Advertisement can reflect social ideology just as a mirror to it. Ideology is an important element to the spirit of advertisement spreading era, an essential basis to form the national individuality of ad spreading. Ideology can restrict the communication of ad culture. |
| |
| Keywords: | advertising ideology nationalism |
| 本文献已被 维普 等数据库收录！ |
|
