| 服装企业CI战略竞争 |
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| 引用本文： | 沈志红,常芳.服装企业CI战略竞争[J].武汉科技学院学报,1997(2). |
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| 作者姓名： | 沈志红 常芳 |
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| 作者单位： | 武汉纺织工学院服装系!武汉(沈志红)，430073(常芳) |
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| 摘 要： | 在当前的服装市场中，企业之间的竞争除了技术竞争外，主要就是形象竞争。本文就服装企业的CI战略竞争进行论述，为服装企业导入CI提供参考。
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| 关 键 词： | 服装企业 形象竞争 CI战略 |
The CI Competition Among Clothes Companies |
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| Shen Zhihong, Chang Fang.The CI Competition Among Clothes Companies[J].Journal of Wuhan Institute of Science and Technology,1997(2). |
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| Authors: | Shen Zhihong Chang Fang |
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| Institution: | Shen Zhihong; Chang Fang |
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| Abstract: | In today's clothes market, the competition among companies is mainly imagecompetition besides technics competition. The article states the CI Competution among clothescompanies. Maybe it can help some clothing companies or enterprises. |
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| Keywords: | clothes companies image competition CI competition |
| 本文献已被 CNKI 等数据库收录！ |
