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重庆市市民体育消费现状的调查分析
引用本文:曾明亮.重庆市市民体育消费现状的调查分析[J].重庆工商大学学报(自然科学版),2004,21(2):183-186.
作者姓名:曾明亮
作者单位:重庆工商大学,体育系,重庆,400020
基金项目:重庆工商大学校内科研项目。
摘    要:采用问卷调查、文献资料,数理统计等研究方法,对重庆市主城区市民体育消费的动机、内容、水平等方面进行调查分析。调查表明,重庆市市民体育消费的水平处于国内中等水平,各种类型的体育消费内容逐渐趋于平衡,同时对影响重庆市市民进行体育消费的原因进行分析,并提出普及和提高重庆市市民体育消费的建议。

关 键 词:重庆  体育消费  消费动机  消费内容  体育商品
文章编号:1672-058X(2004)02-0183-04

Research into and analysis of current situation of Chongqing residents' sports consumption
ZENG Ming-liang.Research into and analysis of current situation of Chongqing residents'' sports consumption[J].Journal of Chongqing Technology and Business University:Natural Science Edition,2004,21(2):183-186.
Authors:ZENG Ming-liang
Abstract:With some research methods such as questionnaires , documentary data and logical statistics, the author made some surveys and analysis on the main district residents' incentives , attitudes , abilities in sports consumption as well as factors that influence sports consumption. It is indicated that Chongqing residents' sports consumption ability is at the mid-level of the country with all kinds of sports consumption being tending toward balance. Simultaneously, why their consumption is affected was also discussed in the investigations. It also offers some suggestions on how to popularize and improve sports consumption
Keywords:Chongqing  residents  sports consumption  current situation  investigation
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