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| 企业如何实施客户关系管理 | |
| 引用本文： | 孙洪珠. 企业如何实施客户关系管理[J]. 北京工商大学学报(自然科学版), 2004, 22(3): 50-53 |
| 作者姓名： | 孙洪珠 |
| 作者单位： | 北京工商大学,计算机学院,北京,100037 |
| 摘 要： | 随着信息技术的飞速发展,先进的电脑网络和管理软件不仅改变了企业的管理和运营模式,也直接影响了企业的竞争能力.企业内部的管理模式不再能适应激烈的竞争,面向外部世界的CRM(客户关系管理系统)已成为管理软件的重点.本文将就对CRM的认识,CRM的功能,CRM的误区和企业如何实施CRM分别加以探讨. |
| 关 键 词： | 客户关系管理 电子商务 信息技术 |
| 文章编号： | 1671-1513(2004)03-0050-04 |
| 修稿时间： | 2004-02-12 |
HOW TO IMPLEMENT CUSTOMER RELATIONSHIP MANAGEMENT FOR ENTERPRISE |
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| SUN Hong-zhu. HOW TO IMPLEMENT CUSTOMER RELATIONSHIP MANAGEMENT FOR ENTERPRISE[J]. Journal of Beijing Technology and Business University:Natural Science Edition, 2004, 22(3): 50-53 | |
| Authors: | SUN Hong-zhu |
| Abstract: | With the rapid development of IT, the advanced Internet and management software are not only changing the management mode, but also influencing the competition of the enterprise. The internal management mode is not used to the fierce competition, so CRM which is facing the external world has been the focus of management software. In this thesis, we will discuss the general comprehension for CRM, the main function of CRM, the mistaken comprehension for CRM and how to implement CRM for enterprise. |
| Keywords: | CRM E-Commerce IT |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |