| 商务网站信息生态化程度评价研究 |
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| 引用本文： | 谢人强,叶福兰.商务网站信息生态化程度评价研究[J].科技促进发展,2018,14(3):207-212. |
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| 作者姓名： | 谢人强 叶福兰 |
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| 作者单位： | 福州外语外贸学院信息系 |
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| 基金项目： | 福建省高等学校学科带头人培养计划资助（编号：闽教人〔2015〕103 号）,负责人：谢人强;
福建省高校杰出青年科研人才培育计划资助(编号：闽教科〔2015〕54 号),负责人：谢人强。 |
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| 摘 要： | 对网站进行评价有助于发现网站存在的问题,改进网站建设。该文以亚马逊网站为例,从信息生态的视角,运用粗糙集和条件信息熵方法,构建商务网站的评价指标体系,并基于用户感知,使用模糊综合的方法对网站进行具体评价。研究结果表明,亚马逊网站具有较好的生态性,但同时该网站在"信息人"、"信息环境"等维度下的指标也存在着一定改善空间。
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| 关 键 词： | 信息生态 评价 粗糙集 模糊综合法 |
Study on the Evaluation of the Degree of Information Ecologicalization of Business Websites |
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| XIE Renqiang and YE Fulan.Study on the Evaluation of the Degree of Information Ecologicalization of Business Websites[J].Science & Technology for Development,2018,14(3):207-212. |
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| Authors: | XIE Renqiang and YE Fulan |
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| Institution: | Fuzhou University of International Studies and Trade Department of Information Technology, Fuzhou 350202 and Fuzhou University of International Studies and Trade Department of Information Technology, Fuzhou 350202 |
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| Abstract: | The evaluation can help to find the problems of the website and improve the construction. Taking Amazon. cn as an example, from the perspective of information ecology, we use the method of rough set and conditional information entropy to build evaluation index system, and use fuzzy comprehensive method to evaluate the website specifically based on user perception. The results show that the website of Amazon has good ecosystem, but at the same time, there are also some indexes need to be improved, especially in the dimensions of "information man" and "information environment". |
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| Keywords: | information ecology evaluation rough set Fuzzy Comprehensive Method |
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