框架理论透视下看中国军队形象的自我构建———以中国军网（ 英文版） 海军亚丁湾护航军事报道为例

在新军事变革的趋势下，军队形象的自我构建具有十分重要的现实意义和战略意义。目前。我军如何构建一个“正义之师、和平之师和威武之师”的军队形象，未来如何建立一个符合国家利益、促进国家发展、有利于军队建设和顺应军事变革的军队形象，都是我军对外宣传工作的重要课题。文中以海军亚丁湾护航为新闻选材，以中国军网（英文版）作为军内主流媒体的代表，运用传播学中的框架理论作为研究方法开展此项实证研究，旨在分析当前我国对外宣传工作中军队形象的自我构建策略，反思存在的问题，进一步探索如何完善我军形象的自我构建。

Study on self construction of Chinese military image with frame theory --Base on reports of Chinese navy＇s GOA escorting mission in English version of Chinese military network

Under the trend of new military reformation, self construction o{ Chinese Military image has very important practical and strategic significance. An important subiect of PLA external propa- ganda work is how to construct the image of ＂an army with justice, peace and mighty＂ at present and in future how to establish an image according to the national interests and development and being con- ducive to the army construction and reformation. Based on news of naval escorting mission in the Gulf of Aden（GOA）, mainstream media of Chinese military network （English version） and perspective of Frame Theory in Mass Media, this paper analyzes the strategies on self construction of our PLA mili- tary image in the foreign propaganda work at present, reflects on existing problems and luther explore how to improve it.