| 体育观众赛事忠诚度的构成因素及其测量 |
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| 引用本文： | 郑振友,卢涛.体育观众赛事忠诚度的构成因素及其测量[J].井冈山学院学报,2007,28(2):62-65. |
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| 作者姓名： | 郑振友 卢涛 |
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| 作者单位： | 河南大学体育学院 河南开封475001(郑振友)，河南理工大学体育学院 河南焦作454000(卢涛) |
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| 摘 要： | 赛事忠诚是球迷对赛事产生感情、形成偏好的行为。赛事忠诚由行为忠诚与情感忠诚两部分构成,可从赛事认知、球迷价值判断、球迷满意、观看习惯和向它人推荐等方面进行测量与分析。
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| 关 键 词： | 赛事忠诚 赛事认知 球迷满意 |
| 文章编号： | 1673-4718(2007)02-0062-04 |
| 修稿时间： | 2006年7月10日 |
The meanings and measurement of fans' loyalty degree for sport events |
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| ZHENG Zhen-you,LU Tao.The meanings and measurement of fans'''' loyalty degree for sport events[J].Journal of Jinggangshan University,2007,28(2):62-65. |
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| Authors: | ZHENG Zhen-you LU Tao |
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| Abstract: | The loyalty of sport events is a kind of behavior that fans have emotions to sport events and form preference to it.The loyalty of sport events is consisted of emotional loyalty and behavior loyalty.It can be measured and analyzed from the cognition of sport events,the valuable judgments of fans,the satisfaction of fans,the habit of enjoyment,the recommendation to others and so on. |
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| Keywords: | The loyalty of sport events the cognition of sport events the satisfaction of fans |
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