| 论经营城市的品牌观 |
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| 引用本文： | 刘衍桥,王代敬.论经营城市的品牌观[J].重庆三峡学院学报,2004,20(2):78-80,111. |
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| 作者姓名： | 刘衍桥 王代敬 |
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| 作者单位： | 西华师范大学区域经济研究所,四川南充,637002 |
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| 摘 要： | 政府用经营品牌的思想来经营城市,不仅能解决城市建设当前面临的问题,而且能培育出优质的城市品牌,提高城市竞争力,最终促进本地经济发展.
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| 关 键 词： | 经营城市 城市软环境 城市品牌 城市产品 经营城市 品牌观 Management Urban View 经济发展 提高城市竞争力 问题 城市建设 思想 经营品牌 政府 |
| 文章编号： | 1009-8135(2004)02-0078-03 |
On Brand View of Urban Management |
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| Liu Yan-qiao,Wang Dai-jing.On Brand View of Urban Management[J].JOurnal of Chongqing Three Gorges University,2004,20(2):78-80,111. |
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| Authors: | Liu Yan-qiao Wang Dai-jing |
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| Abstract: | This article is to propose that cities should be managed by their governments as brand products are being managed by their companies. Such a concept and practice can not only settle the current problems arising in the process of urban construction, but also foster a fine city brand so as to improve urban power of competition,and finally to promote local economy. |
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| Keywords: | city management urban-soft ware city brand city as a product |
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