武汉马拉松赛事问题审视及创新发展路径

对武汉马拉松赛事问题的研究结果表明，赛事的参与人数有待扩大，赛事项目、活动内容较为单一，赛事主办地空气质量有待进一步提升，赛事资金筹措的渠道较为单一，赛事的盈利能力弱、衍生品不丰富.若要进一步提升赛事质量，必须加强赛事供给侧改革，以需求为导向丰富赛事项目和活动内容，加强赛事主办地的空气质量管理和监控，强化商业意识，拓宽赛事资金来源，打造完备的赛事产业体系.

Problems and Innovative Development Path of Wuhan Marathon

This paper studies the problems of Wuhan marathon. The results show that the number of participants in Wuhan marathon needs to be expanded, the event items and activities content are relatively single; the air quality needs to be further improved; the financing channel of the event is single; and the derivatives of the event are not rich. On the basis of these, the paper puts forward some suggestions, such as strengthening the supply side reform of the event, enriching the event and activity content, strengthening the management and monitoring of air quality, strengthening the commercial awareness, broadening the source of competition funds, and building a complete industrial system of events.