| 麦积山生态旅游资源及其营销策略 |
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| 引用本文： | 闫瑜.麦积山生态旅游资源及其营销策略[J].韶关学院学报,2002,23(10):64-67. |
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| 作者姓名： | 闫瑜 |
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| 作者单位： | 甘肃工业职业技术学院,甘肃,天水,741025 |
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| 摘 要： | 麦积山是首批国家级风景名胜区和4A级旅游区,生态旅游资源十分丰富.而开展生态旅游,则应采取加强生态保护,实现生态旅游的可持续发展;加强宣传促销活动,提高麦积山知名度;确立以生态旅游为主体的多层次、多方位大旅游观,加强与周边景区的合作与联系,扩大客源渠道,提高麦积山的可游览性等营销策略.
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| 关 键 词： | 麦积山 生态旅游资源 营销策略 |
| 文章编号： | 1007-5348(2002)10-0064-04 |
| 修稿时间： | 2002年7月2日 |
Biological Tourism Resources and Tourism Business Strategies of Mount Maiji |
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| YAN Yu.Biological Tourism Resources and Tourism Business Strategies of Mount Maiji[J].Journal of Shaoguan University(Social Science Edition),2002,23(10):64-67. |
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| Authors: | YAN Yu |
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| Abstract: | Mount Maiji,one of the first batches of state-level famous scenery areas and 4A-grade tour areas,is abundant in biological tour resources.When developing our biological tour business,we should reinforce our biological protection and realize its persistent development,extend our publicizing activities in biological tourism to gain our far-flung fame,form a clear view of multi-leveled and multi-orientation grand tour with the biological tour as its principal part,carry our cooperation and communication with neighboring scenery areas,enlarge our channels to attract visitors,and improve our tourism business strategies of Mount Maijis tourism probability. |
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| Keywords: | Mount Maiji biological tourism resources business strategy |
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