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| 对“逍遥游＂及旅游产品开发的思考——以山东省为例 | |
| 引用本文： | 刘肖梅. 对“逍遥游＂及旅游产品开发的思考——以山东省为例[J]. 泰山学院学报, 2010, 32(2): 93-96 |
| 作者姓名： | 刘肖梅 |
| 作者单位： | 泰山学院,旅游与资源环境学院,山东,泰安,271021 |
| 摘 要： | 山东省在原有“山水圣人”和“黄金海岸”两大旅游产品体系的基础上，着重推出“逍遥游”，以期在更大范围内形成休闲旅游产品体系。通过揭示“逍遥游”的特定内涵，结合山东旅游产业的发展前景和发展现状，初步提出“逍遥游”旅游产品进一步发展的战略措施。 |
| 关 键 词： | 休闲旅游 逍遥游 旅游产品 |
Reflection on Pleasant Tours and its Products |
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| LIU Xiao-mei. Reflection on Pleasant Tours and its Products[J]. Journal of Taishan University, 2010, 32(2): 93-96 | |
| Authors: | LIU Xiao-mei |
| Affiliation: | LIU Xiao-mei(College of Tourism Resource , Environment,Taishan University,Taian,271021) |
| Abstract: | For developing a larger product system of leisure and tourism,Shandong Province introduced mainly the Pleasant Toursbesides the original Landscape Saints and the Golden Coast.Combining the Shandong traveling industry,the prospects for development and the present situationof development,this article advocates the specific connotationof PleasantTours,and proposes initially the strategic measureof Pleasant Tours by which the tourism product further develops. |
| Keywords: | Leisure travel Happy tour Tourism product |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |