| 长江三角洲主要城市休闲体育发展现状及对策研究 |
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| 引用本文： | 刘瑾.长江三角洲主要城市休闲体育发展现状及对策研究[J].杭州师范学院学报(社会科学版),2009,31(2):103-107. |
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| 作者姓名： | 刘瑾 |
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| 作者单位： | 杭州师范大学体育与健康学院,浙江,杭州,310036 |
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| 摘 要： | 通过对长三角主要城市休闲体育经营部门的经营项目、经营优势、经营方法等方面进行调查了解,用以反映长三角主要城市休闲体育经营部门的经营现状.从宏观、中观、微观三个层面对影响长三角主要城市休闲体育经营部门发展的因素进行了分析.同时对于长三角主要城市居民的休闲体育消费的态度、动机、余暇时间与生活方式等进行了调查研究.提出了促进江长三角主要城市休闲体育发展和促进居民扩大休闲体育消费的一系列对策.
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| 关 键 词： | 休闲体育 消费 现状 |
A Study of the Situation and Strategies of the Leisure Sports Development in the Yangtze River Delta Area |
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| LIU Jin.A Study of the Situation and Strategies of the Leisure Sports Development in the Yangtze River Delta Area[J].Journal of Hangzhou Teachers College(Humanities and Social Sciences),2009,31(2):103-107. |
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| Authors: | LIU Jin |
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| Institution: | School of Physical Education and Health;Hangzhou Normal University;Hangzhou 310036;China |
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| Abstract: | This paper,based on the investigation of the operations of theleisure sports enterprises in the major cities of the Yangtze River Delta area,analyzes the factors which influence their development.Meanwhile,in examining the attitude,motivation,spare time and lifestyle of the urban residents in terms of leisure sports consumption,it puts forward a series of strategies to promote leisure sports development and encourage urban residents' consumption in the area. |
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| Keywords: | leisure sports consumption situation |
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