基于AHP北京会奖旅游影响因素的综合评价

近年来,国家和地方陆续出台政策支持旅游业的发展,其中会奖旅游属于典型的高端旅游市场,被看作行业含金量最高的部分,受到北京市政府的高度重视。为此,通过相关文献的梳理和总结,对北京会奖旅游的发展现状及其影响因素进行详细研究,将相关的影响因素进行分类,并请专家对其打分,运用层次分析法计算出各因素的权重,最后通过深入分析,提出优化北京会奖旅游的建议。这不仅能为北京会奖业的相关部门或组织提供决策依据,且能使北京会奖旅游更好更快的发展。

Comprehensive Evaluation that Based on AHP Beijing MICE Tourism Influencing Factors

In recent years,national and local government have made efforts to introduce policies to support the development of tourism,where MICE is a typical high-end tourism market that is seen as the part with highest gold content in the industry,which has received much attention of Beijing Municipal Government. Therefore,this paper collects and summarizes the relevant literature so as to make a detailed study on the development status and its influencing factors of Beijing MICE.It makes classification of the relevant influ-encing factors and invites the experts to marks grades.And then it use the AHP method to calculate the weight of each factor,and finally through in-depth analysis to make recommendations to optimize Beijing MICE tourism.This can not only provide decision-making basis for the relevant departments or organiza-tions of Beijing MICE industry,it can also promote the better and faster development of Beijing MICE.