基于受众理论的图书馆网络信息资源服务探讨

网络环境下,图书馆的网络信息资源服务需求越来越突出。概述了图书馆网络信息资源,分析了图书馆网络信息资源的传播模式,阐述了基于受众理论的图书馆网络信息资源服务,指出在网络信息资源的建设、服务中,要始终以读者的需求为向导,利用读者参与传播活动时表现出的种种特征,调整服务方针与政策,努力树立图书馆在学习型社会中的＂信息集散地＂地位,为社会提供更快、更优的信息服务。

Probe into Library's Online Information Resource Service Based on Audience Theory

Under the Internet environment,the demand on library＇s online information resource service is more and more predominant. This paper summarizes library＇s online information resources,analyzes the disseminating mode of library＇s online information resources,expounds library＇s online information resource service based on audience theory,and points out that in the construction and service of online information resources,the library should be guided by the demand of users,make good use of the attributes of users in their participation of communication,adjust the policy of service,make great efforts to establish the position of the library being as the ＂information distribution center＂ in learningtype society,and provide the faster and better information service for the society.