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旅游景区标识规划设计初探
引用本文:李宏,陈享尔,郭飞.旅游景区标识规划设计初探[J].首都师范大学学报(自然科学版),2009,30(1):49-53.
作者姓名:李宏  陈享尔  郭飞
作者单位:首都师范大学,资源环境与旅游学院,北京,100048
基金项目:北京市优秀人才资助项目,首都师范大学校级教学改革项目 
摘    要:旅游景区标识是旅游景区环境的重要组成部分,有助于旅游者顺利地完成游览过程,获得满意的旅游体验.本文首先分析了旅游景区标识概念、功能和优缺点,然后分析了景区标识规划设计的指导理论、规划原则、设计要素及布局、制作、安装要点,在此基础上,分析了国内外旅游标识研究研究现状、存在的问题,并提出了针对性的建议.

关 键 词:旅游景区  标识  规划设计

Study of Planning and Design of Tourism Scenic Spot Signboard
Li Hong,Chen Xianger,Guo Fei.Study of Planning and Design of Tourism Scenic Spot Signboard[J].Journal of Capital Normal University(Natural Science Edition),2009,30(1):49-53.
Authors:Li Hong  Chen Xianger  Guo Fei
Institution:The Institute of Resource Environment and Tourism of Capital Normal University;Beijing 100048
Abstract:ignboards in tourism scenic spots are very important parts of environment and they are aid for tourists to achieve tourism sightseeing and have a good experience.Firstly,this paper analyzes their definition,functions,advantages and shortcomings of signboards in scenic spots;secondly,it analyzes the direction theories and planning principles,designing factors,addressing,facture and fixing outlines;thirdly,it simply analyzes the research statues of domestic and overseas tourism signboards.At last,this paper a...
Keywords:Scenic spot  Signboard  Planning and Designing    
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